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  • De la O 品牌推广,图形设计,编辑设计

    编辑人:深圳市顶点企业形象策划有限公司 发布时间:2018-11-19

    德拉奥餐厅
    以塞维利亚特里亚纳附近的产地命名的"De la O"已经成为这个城市最受欢迎的餐馆之一。它坐落在一条名为"Paseo Nuesta SeNooa de LaO"的街道上,这是位于瓜达尔奎尔维尔河岸上的一个神奇的地方。它的特点是它的食物,这是典型的区域,有机和KM 0。这些菜肴是用季节性产品制成的,充分利用了它们原有的品质和味道。
    字母O作为餐厅、它的名字、它的烹饪风格和它所在的街道之间的纽带。这些元素被用于品牌的概念和图形开发。主要标志是由一个O,一个圆形的形式,可以在附近常见,并极大地影响了我们的最终产品。这些圆圈是特里亚纳桥附近最具象征意义的纪念碑之一的铁结构的一部分。它位于餐馆旁边,它的圈子把邻里与塞维利亚的其他地方连接起来。
    为了开发这个品牌,我们与建筑师杰玛·阿奎莱拉·戈麦斯和曼纽尔·莱伦娜·梅斯特、餐厅的设计师和业主一起合作。颜色范围是从建筑内部使用的材料中选择的,入口的黑色与墙壁和天花板的棕色和灰色结合在一起。这些元素用于创建所有不同的图形元素:网站、文具和一本书,它们除了作为菜单之外,还讲述了它的历史,并提供了关于在那里发生的事件和展览的信息。


    De la O Restaurant
    Named after its place of origin in the neighborhood of Triana in Seville,‘De la O' has become one of the most highly regarded restaurants in the city.It is located in a street called ‘Paseo Nuestra Señora de la O',a magical place on the banks of the Guadalquivir river.It is characterized by its food,which is typical of the region,organic and Km 0.The dishes are made using seasonal products,making the most of their original qualities and taste.
    The letter O acts as a link between the restaurant,its name,its style of cooking and the street where it is situated.These elements were used for the concept and graphic development of the brand.The main logo is formed by an O,a circular form which can be commonly found in the neighborhood and has greatly influenced our final product.These circles are part of the iron structure of one of the most emblematic monuments in the neighborhood,Triana Bridge.It is located next to the restaurant and its circles connect the neighborhood to the rest of Seville.
    To develop the brand we worked together with the architects Gema Aguilera Gómez and Manuel Llerena Maestre,designers and owners of the restaurant.The range of colours were chosen from the materials used inside the premises,where the black of the entrance combines with the brown and grey of the walls and ceilings.These were used for the creation of all the different graphic elements: the website,stationary and a book,which as well as being the menu,also tells its history and provides information about events and exhibitions which take place there.